Pharmachaarya
Your Future
Your Choice
An IIM Jammu Masterclass to equip you with the skills to excel in the fast-growing Indian Pharma Sector.
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About The Programme
Programme Duration
5 weeks
Mode Of Course
Online
Learning Effort
3 Hours/ Sunday
Eligibility
Any Graduate
Organising Institute
IIM Jammu
Guest Faculty
Industry Experts
Content Focus
Holistic View
Certificate
Digital Certificate
Certificate Program in Pharmaceutical Product Management Masterclass is your gateway to a rewarding career in one of India's most dynamic sectors. Offered by IIM Jammu Executive Education, this course is designed to empower both students and professionals with the essential knowledge and skills needed to become a successful Pharma Product Manager.
Key Highlights
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You'll gain a 360-degree understanding of key company functions, preparing you for a fast-track career in the industry.
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The program provides deep insights into the pharmaceutical sector, focusing on essential analytical and strategic skills necessary to generate insights, develop brand campaigns, and excel at on-ground implementation.
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The course is led by Program Director Prashant Mishra, a veteran of pharmaceutical marketing with over 16 years of experience in the Indian Pharmaceutical Industry.
Save the Dates
Registration Start :
Registration End :
Early Bird Offer: 7 September 2025 ( last date)
01 Course Registration
Course Start: 28 September 2025
Course End: 9 November 2025
Course Duration: 15 weeks
02 Course Duration
Online Test : 25 November 2025 (2 hours)
Certificate Dispatch: 8th December 2025
03 Online Test
01
Industry Fundamentals
Gain a comprehensive understanding of the corporate structure, operations, value chain, and market landscape of the Indian pharmaceutical industry.
02
Data Analysis & Market Research
Master the skills of primary and secondary market research, as well as internal data analysis to generate critical insights.
03
Laws and Regulations
Learn about the essential laws and regulations that govern the pharmaceutical industry in India.
04
The Product Manager's Role
Explore the role of a Product Manager, often called a "mini CEO," and learn how to formulate brand strategies, create tactical plans, and manage key stakeholders.
05
Navigating Challenges
Learn how to manage existing products, successfully launch new ones, and excel in an ever-changing competitive environment.
Who can benefit from this certification program
The course is perfect for B. Pharma, MBA, and MBA Healthcare students with aspirations to join the pharmaceutical industry as Product Managers. It provides a bridge between academic knowledge and the practical, real-world demands of a high-growth career path.
Aspiring Professionals and Students
This program is also designed for professionals already working in the industry, such as Medical Representatives, Area Managers, and Product Executives, who wish to build or improve their understanding of pharmaceutical product management. It provides them with the knowledge to advance their careers and transition into leadership roles.
Existing Pharmaceutical Employees
The Industry
At A Glance
Facts & Figures
Rs. 2.2 Lakh Cr
Annual Sales
The industry registers annual sales of approximately Rs. 2.2 Lakh Crores
Industry Size
The Indian Pharmaceutical Industry is valued at approximately
$25B
2.8m
Total Employment
The industry employs nearly 2.8 million people.
20 Lakhs
Average Salary
For a Pharma Product Manager in India e, the salary can range from ₹15-20 lakhs annually.
Programe Contents
Gain a comprehensive understanding of the Indian pharma market's landscape, its history, and the corporate structures that govern it. The course will also cover the key regulations and different types of companies and products in the industry.
Introduction to the Pharmaceutical Industry
1
Learn to analyze both internal and external data. This includes secondary research using key databases like IQVIA/Pharmarack and conducting primary market research through physical and online surveys.
Data Analytics
2
Discover the responsibilities of a Product Manager, including formulating brand strategy, creating communication strategies, and managing brand budgets. The course also covers the use of digital marketing, managing key opinion leaders (KOLs), and patient support programs.
The Role of a Product Manager
3
Prepare to manage and grow existing products, learn strategies to challenge market leaders, and succeed with new product launches. The program will also teach you how to effectively manage stakeholders and excel in an ever-changing competitive landscape.
Challenges & Opportunities
4
Balance Today, Secure Tomorrow, Thrive Always
About the Program Director
Prashant Mishra is the Program Director for the Certificate Program in Pharmaceutical Product Management Masterclass. A true veteran of pharmaceutical marketing and sales, he brings over 16 years of hands-on experience from some of the industry’s top firms.
His career journey includes leadership roles at well-known multinational companies such as Johnson and Johnson, Novartis, and Pfizer, culminating in his position as an Associate Director at Abbott. This diverse experience has given him a 360-degree understanding of the industry, from on-the-ground sales to strategic corporate leadership.
As an Associate Professor (Practice) of Marketing at IIM Jammu and an MBA from ISB, Hyderabad, he now combines his extensive professional background with academic rigor. Prashant is passionate about mentoring the next generation of Pharma Product Managers and sharing the practical knowledge and skills needed to fast-track a career in this dynamic field.
LinkedIN- https://www.linkedin.com/in/prashantmishr/
IIM Jammu Profile- https://www.iimj.ac.in/faculty-data239e.php?n=MTM3
Past Roles at Leading Firms
Johnson and Johnson Novartis Pfizer Abbott IIM Jammu
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